Rocco’s passion for what he does lets him uncover the inner beauty we all have, transforming the lives of everyone that he touches. Leonardo Rocco is synonymous with the energy of beauty. "Every human being is beautiful,” he says. “What sometimes happens is that the circumstances of a particular time in our life - emotional, sentimental or professional have effects on our physical side. At those moments, our task is to understand those circumstances, to bring out the energy of beauty that is within everyone, to become allies to rescue it. "
Ever since Leonardo Rocco came to Miami in June 2004 and opened his salon Rocco Donna Hair and Beauty Art, Rocco has had a very clear objective: to transmit the energy of beauty to everyone who enters his salon and at the same time, be at the cutting edge of haircut and color trends.
Rocco Donna Hair and Beauty Art, the concept has more than two decades of existence. The brand launched in1991 in Argentina, begun in the city of Rosario. It was born as a family business and continues to maintain the same spirit; combining the knowledge and experience that was acquired by Rocco and his brother Fabrizio in Paris, Milan, London and Barcelona. All of it was added to the essence, a doctrine Rocco inherited from his father who had over 55 year’s experience in the beauty industry, “Do everything with the heart.”
Along with founding his salon, Rocco began working with artists and celebrities doing video productions, photo shoots, and TV productions; which resulted in being known as “The Stylist of The Stars”. Giving many notable clients ranging from Eva Longoria to Katy Perry, their desired looks or tranformations.
In 2015 Rocco was able to fulfill another one of his life dreams - to launch his own line of professional hair care products, Rocco Donna Professional (RDP). RDP, is the result of many years of experience, research, development and much passion. Rocco Donna Professional with a complex blend of unique exotic oils called "Roccoil" is a premium line like no other.